The Strategy for Expanding Your Online Presence

Three is a pivotal number in both life and the digital realm. Establishing three robust pillars for your business allows your audience to engage with what you are creating, which is especially vital during the initial stages of developing your online presence.

It’s important to note that the audiences on writing platforms differ from those on video platforms. Below are three recommended platforms to build your online business in today’s digital landscape:

1. A writing platform
2. A video platform
3. A social media platform

Select one platform for daily posts, focusing on content closely tied to the skills around which you are building your business. The other two platforms can feature weekly posts that reflect the same core message as your main platform. Since you’re already generating content daily, sharing similar messages on the other two platforms weekly should not be overly time-consuming.

The Power of Familiarity

In life, we often develop a preference for what we know. This principle also applies online. The more your audience becomes familiar with your brand, the greater the likelihood they will engage with you. By extending your reach to two additional platforms, you not only enhance your sales potential but also boost your brand recognition.

However, patience is key. Building your online business doesn't require you to be glued to your computer 24/7. By consistently engaging with popular platforms through small daily and weekly efforts, you can see incremental growth in your rewards. Sharing one or two messages from your primary platform to your other two platforms can cultivate your online business persona, leading to greater visibility.

How to Repurpose Your Content Across Platforms

Let’s assume writing is your forte. In this case, your primary platform should focus on written content. If you publish seven articles in a week, you can select a key message from one article to adapt for your other two platforms.

For example, you could share this message through a YouTube video, a TikTok post, or a Rumble clip, alongside a tweet on X. Including a link to your primary article can further connect your audiences. This illustrates how to effectively utilize three platforms to enhance your online business visibility and communicate with your audience in diverse ways.

Is This Enough for Maximum Online Exposure?

Your online journey begins from scratch. Any post, even once a week, marks progress. The goal of daily posts on your main platform is to build momentum and create enough exposure to funnel your audience toward purchasing your products or services.

Your primary platform can redirect traffic to your other two platforms, enticing your audience to explore various types of content you offer. If you are a passionate writer with a substantial following, many of your fans may also be interested in hearing you speak. Thus, transitioning from a long-form writing platform to a short-form writing or video platform can help expand your reach.

As long as you remain active on three online platforms and post daily on one, you significantly increase your chances of growing your online business.

If They Can Do It, So Can You

I understand that no one starts off knowing everything. However, many online businesses don’t necessarily teach; some simply document the lives of relatable individuals. When presented authentically, these stories can resonate deeply with audiences.

Building an online business can indeed be a lengthy and challenging process. By distributing your efforts throughout the week and conveying your message on three platforms, you can make a notable difference over time.

Although no guaranteed method exists for success, the only certain path to failure in the online landscape is to give up. Hence, if you approach building your business with a long-term perspective, your efforts will eventually yield results.

This concludes part 2. If you wish to explore part 1, you can find it here: [Link to Part 1].

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